JK Rowling voted ideal role model

David Burrows

Mar 6th 2010

Text SizeAAA

Pic of JK Rowling JK Rowling is the most inspirational entrepreneurial female role-model for young women in the UK, new research carried out by The Co-operative Financial Services (CFS) has revealed.

The Harry Potter author came out top of the survey, ahead of other respected names such as Stella McCartney and TV's Dragon's Den star, and successful business-woman, Deborah Meaden.

The research - inspired by International Women's Day on 8 March - also revealed that 75% believe it is more difficult for women to get ahead in business while more than 80% felt they needed to work harder than men to get ahead.

However, more than 90% felt that positive female role-models will help to pave the way for more young women to reach their full potential.

Girl power

Karen Moir, director of organisational development at CFS, said: "Inspiring the next generation to realise their dreams and potential is vital for business and the UK economy if it is to achieve its full potential.

"It is a real concern to see that so many young women believe it is harder for them to succeed in business and, that a lack of female role-models across society is restricting their career aspirations.

Looking for inspiration

"At CFS, inspiring young people is one of our key aims. We are committed to offering equal opportunities to all colleagues and to supporting the positive contribution that young people make - both at work and in the community.

The Co-operative Bank and Britannia - both part of CFS - are supporting the 18th annual Inspiring Women Awards in the North-West (England) which this year, includes the inaugural Inspiring Young Women Award for the regions 16 - 25 year-olds.